This successful application was the result of a regional collaboration with joint applications from other partners including the communities of Chester, Londonderry, Ludlow & Weston.
Individual community grants of $10,000 each were maximized to a larger $40,000 project benefitting the entire Okemo Valley region.
These Regional Tourism Marketing Grant Awards are for organizations whose efforts and activities are related to economic recovery, consumer stimulus, marketing, or tourism related projects to support businesses that have suffered economic harm due to the pandemic. They are intended to enable local, regional, or statewide organizations to implement campaigns and initiatives that will increase consumer spending, support local businesses, and advance community recovery efforts.
The approved marketing plan submitted by OVRCC and partners includes: regional & local videos for visitors, expanded Okemo Valley Magazine distribution, a partnership with Yankee Magazine, a new regional green graphical attractions map, a second homeowner postcard mailing, a new Valley Specials discount promotion, and various social media vistor campaigns. Working as a region, Okemo Valley is stronger together!
The Okemo Valley Regional Chamber of Commerce is a not-for-profit, member-driven association and the voice of 300+ businesses and the communities of South Central Vermont. OVRCC includes the Towns & Villages of Andover/Simonsville, Baltimore, Cavendish/ Proctorsville, Chester/Gassetts, Grafton/Cambridgeport, Landgrove, Londonderry, Ludlow, Mount Holly/Belmont, Plymouth/Tyson, Shrewsbury/Cuttingsville, Weathersfield/Ascutney/Perkinsville, & Weston along the VT Scenic Route 100 Byway. OVRCC provides advocacy, support, and unified regional marketing to promote and enhance businesses in the region as well as the four-season economy.
FOR MORE INFORMATION:
Okemo Valley Regional Chamber of Commerce